The significant presence of the young population and the expanding residential sector in the United States drive the demand for home fragrances.

According to TechSci Research report, “United States Home Fragrance Market”- By Region, Competition Forecast and Opportunities, 2017-2027”, In recent years, the US home fragrance market has expanded significantly. Products with their perfume can be home fragrances, such as scented candles, incense sticks, scented candles, essential oils, and room fresheners. This fragrance can be dispersed all around them by these products. These scents help people feel less stressed and tired. Consumers frequently choose floral, fantasy, fruity, new & clean, and gourmand scents. Home fragrance diffusers come in various styles, including reed, innovative diffusers, candles with essential oils, air pockets, and sprays. Additionally, they come in a range of styles, hues, and varieties, enhancing homes' appeal.

In-home care products, the fragrance is a valuable component that masks odors. Home fragrance products are made with various aromas, including eucalyptus, jasmine, and lavender, which help uplift moods and reduce stress. Some innovative offerings that have increased demand among target customers for home fragrances include customizable plug-ins, aromatherapy diffusers, and aromatic candles with platform lids. As a result, the expanded scope of product offerings is one of the key factors boosting demand for the US home fragrance market.

Over the past few years, the US home fragrance market has expanded due to numerous factors, including increasing industrialization, rising consumer confidence, accelerating e-commerce channels, rising use of aromatherapy candles, and many others. It has been observed that both commercial and domestic buyers prefer to purchase home fragrance products online because it gives them access to a variety of products and cuts down on the amount of time they need to spend shopping. Thus, the market growth has been positively impacted by the expanding e-commerce channels.

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The United States home fragrance market is segmented into product type, fragrances, distribution channel, and region. Based on product type, the market is segmented into sprays, sachets, electric air fresheners/diffusers, and others (scented candles, scented oils, etc.). Among these, the spray segment holds the leading share in the market during the forecast period. In comparison to other product types, sprays are less expensive. They offer a variety of scents, such as lavender, jasmine, and rose, as well as various features to cater to the needs of different customers. The electric diffusers segment is anticipated to grow at the highest CAGR in the upcoming years because electric diffusers are also relatively inexpensive when compared to other fragrance products, which makes them more profitable products.

Based on fragrances, the market is segmented into a lemon, lavender, jasmine, rose, sandalwood, vanilla, and others. Among these, the jasmine segment holds the leading share in the market during the forecast period. US customers like the pleasant fragrance of jasmine, which drives the US home fragrance market size.

Based on distribution channels, the market is segmented into the store- and non-store-based retail. Among these, store-based retail holds the leading share in the market during the forecast period. Large retail establishments like supermarkets and hypermarkets generally offer a variety of retail product categories all under one roof. To be easily accessible to the public, supermarkets are typically situated close to residential areas. However, the majority of supermarkets and hypermarkets chain are opening their new stores outside of the city due to the lack of land near residential areas.

The region's market is segmented into South, West, Mid-West, and North-East. Among these, the Mid-West region holds the leading share in the market during the forecast period due to the increasing launches of new products and the increasing trend of scented candles and electric diffusers in the region, which fuels the demand for home fragrances in the US.

Major operating companies operating in the United States Home Fragrance Market are:

  • Panasonic Corporation of North America
  • The Procter & Gamble Company
  • Dyson Inc.
  • Spectrum Brands Holdings, Inc.
  • Conair LLC
  • Beurer North America, L.P.
  • L'Oreal Usa, Inc.
  • Groupe SEB USA Inc
  • Philips Electronics North America Corp.
  • Circle E Candles

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“New, aesthetically pleasing products, product customization, and the use of natural ingredients in the products are the key factors driving the home fragrance market in the United States. Home fragrance product demand is rising due to growing consumer demand for natural essential oils. Home fragrance is crucial for raising one's quality of life and upholding a positive outlook. Home fragrances are in higher need due to consumers' growing emotional attachment to their homes, which has led to a more private, memorable, and calming ambiance. As a result, this feature significantly aids in expanding the US home fragrance market. Manufacturers are putting more effort into creating innovative home fragrance products that can be controlled remotely using a smartphone.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

United States Home Fragrance Market By Product Type (Sprays, Sachets, Electric Air Fresheners/Diffusers and Others (Scented Candles, Scented Oils, etc.)), By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, By Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of United States home fragrance market  and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the home fragrances in United States.


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